Product Strategy: Factors That Influence Product Strategy Decisions Of SMEs In South Africa
نویسندگان
چکیده
منابع مشابه
Product Strategy Decisions in Small Software Product Businesses – A Framework and Experiences
In the software product business, success involves managing a complex set of activities and product strategy has been identified as a management area of crucial importance. Existing literature has mainly discussed product strategy and new product development from the perspective of large companies and software development with the focus on customer-specific projects. Small software product busi...
متن کاملThe effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior
This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...
متن کاملHigh Tech Product Strategy
Product strategy is extremely critical to high-tech companies. The market continuously evaluates and rewards or punishes competitors based primarily on the success or failure of their products. Because of the dynamic nature of high-tech markets, product strategy becomes even more critical than in other industries. This strategy cannot be static, but must be constantly adapting to the changes in...
متن کاملThe effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior
This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...
متن کاملIntegrating A Software Product Line Strategy with a Product Production Strategy: A Case Study
Many manufacturing organizations adopt product production strategies that influence a wide range of factors within the company. These strategies define policies, procedures and structures that affect the same areas as a software product line strategy. When an organization initiates a product line strategy, that strategy must be integrated with existing strategies while not losing the benefits o...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2015
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v31i2.9158